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Fragrance Research
Increasing amounts of time are being devoted to research on the effects of aroma on consumer behavior. The effects of pleasant aromas on mood and behavior have confirmed the positive relationship between fragrance and emotion. Refer below for further information.
- Websites
- Articles
The use of Olfactory Stimulants to Improve Indoor Air Quality
Diotima von Kempski – Journal of the Human-Environmental System: 5(2), 61-68.
Effects of Gender-Congruent Ambient Scent on Approach and Avoidance Behaviors in a Retail Store
Eric R. Spangenberg - Journal of Business Research: November, 2004
It’s Beginning to Smell (and Sound) a Lot Like Christmas: The Interactive Effects of Ambient Scent and Music in a Retail Setting
Spangenberg, Eric R., Bianca Grohmann & David E. Sprott - Journal of Business Research: December, 2003
BrandSenseTM Building Brands with Sensory Experiences
Martin Lindstrom, Harvest Consulting Group, 2001
The BRAND Sense Symposium: How to build powerful brands through Touch, Taste, Smell, Sight and Sound
Martin Lindstrom, BRAND Sense Global Release, February 2005
Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior
Anna S. Mattila and Jochen Wirtz - Journal of Retailing, April 2001
Smells Like Brand Spirit
Linda Tischler - Fast Company, Issue 97, August 2005
Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?
Spangenberg, Eric R., Ayn E. Crowley & Pamela W. Henderson (1996): Journal of Marketing, 60(2), 67-80.
Battling for Shoppers in the Aisles
By Kate Fitzgerald - AdAge.com: February 09, 2004
Aroma-added Packaging Aims to Allure You To What Smells Good, Sells...
Noel C. Paul - The Christian Science Monitor, August 04, 2003
The Nose Knows
Fabien Deglise - EnRoute Magazine, July 2003
Sensorial Marketing
John McDonnell, Queensland University of Technology
Dollars and Scents
Avery N. Gilbert and Stuart Firestein - Nature and Neuroscience, November 2002
Outdoor Ads That Make Scents
Erin White - Wall Street Journal Online, October 2002