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The Power of Brandaroma

• Scent: The sense of smell is directly linked to the centre for memory and emotion in the brain.
• Memory: Create a memorable experience and increase customer satisfaction.
• Emotion: Over 70% of our emotions are based on things we smell.
• Action: Positive emotions influence positive changes in mood and behaviour.

Sensory Branding

"In an environment flooded with sights and sounds, advertisers competing against the clamour to get their message heard. They may want to focus on these 'older' senses of touch,smell and taste," quoted by the globally recognized, Martin Lindstrom.

Martin Lindstrom, a world-renowned branding guru provides insights to sensory branding in conferences all over the world as well as in his own branding books. As the author of 'BrandSense^TM', Martin expresses the importance of building brands with sensory experience. BrandSense™ takes a holistic approach to branding; total sensory branding.

Our 5 senses must be complemented by each other to reap the full effects of sensory branding. The sense of smell proves to be an extremely important player in sensory branding due to the direct link with memory, emotion and hence action.

Corporate Info

• © 2008 Brandaroma Pty Ltd