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The Sense of Smell
The sense of smell is directly linked to the amygdala, the centre for memory and emotion in the brain, via the olfactory system. The generation of positive memories and emotions evoke changes in behaviour, ultimately leading to longer and more frequent visits to your venue. Neutralisation of any unpleasant odours is therefore an integral component of ensuring a pleasant time spent in your venue or retail outlet.
The sense of smell in a nutshell...
- The sense of smell is directly linked to the centre for memory and emotion in the brain, via the olfactory system.
- Over 70% of our emotions are based on things we smell.
- Smells can be recalled with great accuracy after long periods of time…Remember the smell of fresh bread as you walk past the bakery?
- The sense of smell can be used to influence mood or concentration…increase alertness or reduce anxiety, relieve stress and enhance the quality of life.
- Pleasant fragrances have been proved to elevate mood and reduce depression.
- Aromas can be used to increase staff productivity.
- The sense of smell is the second most important sense, after sight.
- Our sense of smell is responsible for 80% of what we taste.
- Everyone has their own unique odor identity or smell "fingerprint."
- A woman's sense of smell is keener than a man's.
- Our sense of smell is at work even when we are sleeping.
- Odor can trigger or retrieve a memory instantly.
- We can not turn off our sense of smell.
Fragrance Branding... A Proven Concept
Various studies undertaken on the effects of fragrance on mood and behavior have confirmed the positive relationship between fragrance and emotion. We cannot turn off our sense of smell…Maximise your branding solution with aroma.
Read on for further information on sensory branding or view our ‘Fragrance Research’ page for a number of additional resources.
Downloads (Adobe PDF)
Downloads (Adobe PDF)
- Living Well With Your Sense of Smell
(published by the Sense of Smell Institute)
We often take it for granted, but our sense of smell is helping us live our lives every day. Smell can alert us, entice us, even relax us. Researcher Dr. Alan Hirsch (1991) says even "concentrations so weak that they are below the threshold of consciousness, still affect peoples' moods subconsciously."
The second strongest sense, to vision, the sense of smell proves to have easy and immediate access to our memories and hence emotions. "Seventy-five percent of the emotions we generate on a daily basis are affected by smell," says Lindstrom. "Next to sight, it's the most important sense we have."
"The sense of smell helps us respond to those we meet, can influence our mood, how long we stay in a room, who we talk to and who we want to see again," the Sense of Smell Institute. Endless amounts of research continue to prove this relationship between the sense of smell and our ability to retrieve memories and evoke emotions. Refer to our ‘Fragrance Research’ page for a list of interesting articles based around sensory experiences and consumer behavior.
Brandaroma gives you the power to set your brand apart with sensory stimulation. We offer quality products through first-class service. Furthermore, we pride ourselves on our ability to respond to current market demands and anticipate trends on the horizon to help our customers maintain the edge on their competitors.
Brandaroma can create the perfect environment in congruence with your brand or venue image, while completely eliminating any unpleasant odours through Belmay's exclusive ODOURFOYLTM technology.
Consider the power of fragrance...
- scent
- memory
- emotion
- action