Scent Marketing

Research

Scent Marketing and the sense of smell is one of the most powerful senses it is the only one that cannot turn off.

According to the Sense of Smell Institute, the average human being is able to recognize approximately 10,000 different odours.

People can recall smells with 65% accuracy after a year Brandaroma’s Scent of Success is an effective commercial adaptation of these scientific and naturally powerful connections and responses.

A study in a financial services company concluded that staff made 40% fewer errors when surrounded by the smell of cinnamon.

Creative problem solving was also found to be enhanced by this fragrance – Scents and Sensibilities, (The Guardian, Virginia Matthews.)

Brand Recognition

Branding has always been about establishing emotional ties between the brand and the customer this is gathered through the senses.

Creating a relaxing and inviting environment will ensure that your customers will want to spend a longer time with you.

At Brandaroma we offer the complete fragrance solution for all scent marketing ideas which will enhance your brand and give you that powerful recognition you deserve we will invest our passion in your brand

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Examples

With our Global Partner Scentevents:

 

 

 

 

 

 

 

 

Katy Perry launched her Cotton Candy fragrance throughout her California Dream Tour 2011

Charlie and the Chocolate Factory

Hollywood were tantalized by the aroma of a chocolate factory. The scent of chocolate was also in the air at the candy-filled reception held afterwards at a Hollywood Studio


VIP Rooms in a famous UK Nightclub

The scent of Watermint flows through the area filling the club with tantalizing smell of Mojitos